Dr. Eric Smith is not just a bariatric surgeon; he is a pioneer in the field of robotic surgeries and a recent reality TV sensation as the lead surgeon on TLC's 1000-LB Sisters. With a career dedicated to combating obesity and changing lives, Dr. Smith has always been passionate about raising awareness regarding the obesity epidemic. However, the spotlight from the reality TV show presented a unique opportunity and challenge: How could he leverage this newfound fame to not only increase awareness about obesity but also develop a personal brand that gives viewers insight into who Dr. Smith is, inside and outside of the operating room? 

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​To transform this vision into reality, Dr. Smith partnered with Monetize Social, a firm specializing in crafting comprehensive, data-driven social media strategies. Together, they embarked on a journey to develop a personal brand for Dr. Smith that would serve dual purposes: educate the public about obesity and its associated health risks, and offer a glimpse into the life and personality of Dr. Smith beyond his professional persona.